CBU Head Calls for Media to Play a Greater Role in Supporting Innovation and Entrepreneurship in the Caribbean  

Sonia Gill emphasized the critical role of media and communication for innovation. 

Miami, FL, 6 December 2023 — Sonia Gill, Secretary General of the Caribbean Broadcasting Union (CBU), has highlighted the important role media outlets play in fostering innovation and entrepreneurship in the Caribbean.  

Delivering a feature presentation at the Connected Caribbean Summit in Miami, FL, on 6th December 2024, Gill highlighted key communication trends, challenges, and opportunities that can significantly impact the success of small and medium-sized enterprises (SMEs) in the region. She placed particular focus on the role of media in supporting business development and innovation in the region, 

Gill provided the audience, which included heads of Chambers of Commerce and business leaders from North American and the Caribbean with a practical roadmap for media organizations to contribute meaningfully to the development of a vibrant entrepreneurial landscape in the Caribbean. 

“Effective communication has an indispensable role in driving innovation and entrepreneurship in the Caribbean.  By weaving together media engagement with business growth, technological advancements, legal frameworks, and collaborative efforts, we can ultimately encourage great participation in the digital economy and accelerate the Caribbean’s progress to business success,” she shared. 

In aligning her insights with the theme of the Connected Caribbean Summit, Gill’s underscored crucial link between communication strategies and the broader conversation on regional development.  Her call to action resonated with attendees and included encouraging ongoing partnerships and initiatives that amplify the role of media in supporting innovation and entrepreneurship across the Caribbean. 

ABOUT THE SUMMIT 

The Connected Caribbean Summit is a pivotal annual gathering uniting various sectors to explore and devise strategies for expediting transformative action for Caribbean Development. This unique summit shines as a beacon of opportunity for fostering new levels of regional collaboration, uniting Caribbean chambers and businesses with key stakeholders and partners to provide actionable insights for trade facilitation, business resilience and market growth. 

The event was hosted by the Caribbean Agency for Justice Solutions, the Network of Caribbean Chambers of Commerce (CARICHAM), and the Caribbean Telecommunications Union (CTU), in partnership with the American Registry for Internet Numbers (ARIN), the Caribbean Network Operators Group (CaribNOG), and the Organization of Eastern Caribbean States (OECS) Commission

MORE INFO 

connectedcaribbean.org 

For media inquiries, please contact: Jesse Deane-Smith, Media Coordinator, ccsummit@connectedcaribbean.org